The beauty of drinking coffee in a shop

Photo by Kris Atomic on Unsplash

Coffee shops are a favorite of many people. Good atmosphere Good smell of coffee Going outside for the weekend Besides walking to the mall to find delicious restaurants, Looking for a coffee shop is another activity that we often find the opportunity to do on holidays. Besides going to drink delicious coffee And you also get a new profile picture as a free gift.

Information from Nestle (Thailand) Co., Ltd. states that during the COVID situation The growth of the Thai coffee market in 2020, drinking coffee at home increased by more than 10.3%, while drinking coffee outside the home decreased by 30-40%, with the average coffee consumption rate of Thai people at 300 cups per person per year, still lower than Japan averages 400 drinks per person per year and Europe 600 drinks per person per year.

which the proportion of coffee drinking in the home is higher This is partly a result of Work From Home , but regardless, drinking coffee at a shop is still popular. Because it's not just drinking coffee alone. But for some drinkers, coffee shops are like a third home. for rest or work at the same time Some shops have become tourist attractions. It's a check-in point that shouldn't be missed. There is word of mouth or reviews on social media. Both real-time, live broadcasts, or written descriptions showing the entire atmosphere and decoration of the store. and the impression received

Nowadays, the signature of the shop In addition to the taste of coffee, the menu has a variety of interesting decorations on the drink menu. also includes the atmosphere and Decorate the store as well in order to spend more time in the store and increase the chance of making more sales. People entering the coffee shop What do you do besides drinking coffee? Reading books, taking photos, dating, sitting on the phone. Meeting friends, working, meeting, etc. Some people come with the whole family. The coffee shop can add other activities. Enter to meet the needs of various lifestyles.

Ideas for creating attractions for your store

1. Add distinctiveness to the entrance by welcoming with a welcome carpet or letting customers know that Wi-Fi is available.
2. Decorate the space inside the store by using designer carpets as signposts. or symbols instead of standing signs, reducing walkway obstruction and make a difference
3. Highlight decoration For capturing beautiful pictures Complemented by a carpet with a unique pattern design.
4. Use rugs and furniture to define the boundaries of each seating area. Divided into various zones
5. The rhythm of the music should be easy to listen to. Create freshness and empowerment for the listener, but don't turn it up too loud.
6. Some shops have a wide area. May arrange space Or the playground is a Kids Café for families who bring their children.

When you sit at a coffee shop and look at the lamps, carpets, coffee cups, books, or hear the music floating in the shop. I heard the voices of the people sitting there talking. Seeing the movement of people all the time Makes you feel inspired or more powerful as well. Sometimes it can even help spark great ideas.