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In this era, communication Advertising is increasingly focused on social media. The most popular platforms in Thailand are YouTube, Facebook , Line , Instagram , TikTok, Club House , etc.
Usually 80%-90% of people look at the ground while walking. Especially in the era of a society that bows its head. People are concentrating on using their mobile phones while walking or stationary rather than looking around. Therefore, if there is anything that is different from the general area eye-catching It will distract you and turn your head to look.
Photo by Paul Hanaoka on Unsplash
Advertising on the floor ( Floor Advertising ) is therefore an open channel. For marketers and those looking to drive purchases and increase sales. or stimulate awareness and is a communication strategy Create a highlight that makes you stop and look.
Attract Shoppers with Floor Advertising Psychologist Joseph S. King conducted research on floor advertising and found that it is human nature to pay attention to the floor. It has been noticed that nowadays it is normal for people to look down. both while sending messages While shopping, use your mobile phone to find product information. Advertising on the floor will distract people from looking. and communicate new things to them
The floor is a prime location for media release. Usually in stores supermarket or department store There are often many eye-level billboards competing for attention. This makes the floor an area that is often overlooked. But it is an attractive thing to do in advertising media. Create unexpected awareness or participation And it is also a wide area for media release. Suitable for the current new way of life or New Normal.
Floor advertising is strikingly different. This type of media is like a billboard beneath the shopper's feet. By creating colors, text and images to stand out. Attract the attention of customers
The floor is an unlimited area. and does not obstruct walkways or traffic as well Studies have shown that floor advertising can build awareness, reinforce brands, and increase sales by 20 to 50%.
If anyone still thinks that putting a logo on the floor and having people walk by is like being trampled on, you will be insulted. It might be time to reconsider the current changes in people's behavior.
Floor advertising is not new. And especially in this day and age, it is a useful channel and has good results. The materials used are mostly floor stickers. There is another type of material that is like Carpets can be printed with messages, logos , or designs for promotions to make them stand out and look different.
The highlight of advertising carpets is
- Can be moved Don't have to be stuck in that place. If there is a change in product placement or change location It can be moved easily.
- Choose a type of carpet with a non-slip surface. Helps with adhesion to the floor. No glue required When moving, it does not damage the surface, such as carpets printed with logo mats or Ads Mat designs.
Choosing the right carpet material It will help enhance the good image of the product and brand, such as nylon carpet, which makes it look good and premium.
Reopening the country Even though Covid is still with us Things that help customers feel confident in using the service Whether it's a hotel, a restaurant, a department store, a shopping center, or a store, it's that place. Has passed the SHA or SHA Plus+ certification ( SHA certificate ), which you can use as a public relations media at the entrance by using the carpet logo + Welcome message and SHA certificate to help customers easily notice. and can be seen immediately when walking past without having to ask In addition to serving as an advertising medium, it also serves to trap dust and dirt before entering the building.
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